The Residences at Hudson Yard - Experience Center

I had to create a strong message in order to grab the attention of the visitors walking through a fast-paced high traffic area.

The shop was divided into four zones, and each zone had a unique story. I had to create four stories that were related and connected to each other from multiple viewing perspectives at the Experience Center.

Create a message that draws the attention of the visitors, inviting them to explore the different zones at The Residences at Hudson Yards - Experience Center.

I created the stories for The Residences at The Hudson Yards - Experience Center. I used a process that involved five major stages: Information architecture, content strategy, ideation, rapid prototyping, user testing, and refining the concept and interactions.

I led the development of the site maps, user flows, and designed a holistic user journey through the physical and digital space.

We had various images that needed to be selected for the stories. I led the process of creating different narratives which were then used to select and group the images.

I worked with a UI designer to create the final screen designs for the four different zones.

Using a basic prototype and a physical mockup of the space, I conducted two rounds of user testing to confirm the narrative, the interactive navigation on each zone, and the physical aspects of the interface.

Originally the screens were located facing East and West. Once we ran user testing and completed research about the visitor flows in that area, we found it was optimal to relocate the screens to face North and South.

An additional finding was that the users felt more compelled to explore the experience center when the screens displayed community images. In response, I refined the concept adding more community images to the loop.